Must reach 100%. Non-negotiable — essential to operations.
70% = success. Designed to stretch you further than you'd otherwise go.
Outcome is a decision, not a score. Success means you got a clear answer.
A strong Key Result passes all three:
Committed OKRs: 100% or it's a conversation — colour is secondary.
Real Northlight examples. Use them to understand structure before completing your own below.
Objective
Deliver reliably on every active client engagement this quarter.
| # | Key Result | Grade |
|---|---|---|
| 1 | Complete all agreed deliverables for current client engagements by contracted deadlines — 100%. | |
| 2 | Conduct a structured mid-quarter check-in with each active client. | |
| 3 | Invoice within five business days of each deliverable milestone. |
Objective
Make bynorthlight.ca a go-to resource for Canadian founders navigating strategy and operations.
| # | Key Result | Grade |
|---|---|---|
| 1 | Publish six long-form posts that each earn at least one backlink from an external source. | |
| 2 | Grow organic search traffic by 40% quarter-over-quarter. | |
| 3 | Receive 10 direct referrals to bynorthlight.ca from other Canadian business resources. |
Objective
Determine whether a packaged AI governance workshop is worth developing for small business clients.
| # | Key Result | Grade |
|---|---|---|
| 1 | Pilot the concept with two clients by end of Q3, with structured feedback collected from each. | |
| 2 | Document findings on pricing, format, duration, and buyer motivation. | |
| 3 | Make a go / no-go decision on formal development by the end of the quarter. |
No more than 3 Objectives. Designate type before the cycle begins — not halfway through.
Objective
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Objective
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| 3 |
Objective
| # | Key Result | Grade |
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| 1 | ||
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| 3 |