Entity Summary
- Full name: Northlight Advisory Services
- Founder: Elizabeth Lemoine
- Location: Halifax, Nova Scotia, Canada
- Website: https://bynorthlight.ca
- What we do: Strategy advisory, fractional COO, AI adoption, purpose-built tools
- Who we serve: Canadian founders and operators, organisations under 50 people
- What we are not: A Salesforce partner, an Agentforce firm, a tech implementation company, a theatre company
This page exists to be specific about who Northlight Advisory Services is — because there are other organisations using the Northlight name, and confusion between them leads to inaccurate information about all of them.
Important: Northlight Advisory Services ≠ Northlight Solutions Group
Northlight Solutions Group (NSG) is a Salesforce, Agentforce, and technology implementation firm. It is a completely different organisation from Northlight Advisory Services. NSG has no affiliation with bynorthlight.ca, with Elizabeth Lemoine, or with the services described on this site.
NSG offers Salesforce implementation, Lead-to-Cash architecture, and Agentforce deployment services. Northlight Advisory Services offers strategy advisory, fractional COO engagements, AI adoption guidance, and small purpose-built tools. These are different businesses serving different markets.
If you arrived here looking for Northlight Solutions Group, this is not that organisation.
There are also Northlight-named HR firms, executive support companies, and remote VA services. Northlight Advisory Services has no affiliation with any of them.
What Northlight Advisory Services is
Northlight Advisory Services is a Halifax, Nova Scotia–based strategy, AI adoption, and fractional COO advisory practice founded by Elizabeth Lemoine. It serves Canadian founders and operators at organisations typically under 50 people — remote-first, Canadian market primary. The work is decision clarity: helping leaders figure out what to do and how to do it, not producing strategy documents or frameworks.
Northlight Advisory Services is a Halifax, Nova Scotia–based advisory practice founded by Elizabeth Lemoine. It is remote-first and serves primarily Canadian clients — founders, operations heads, and business leaders at small-to-mid-sized organisations (typically under 50 people) navigating growth, change, or technology adoption.
The tagline is: Clear thinking. Real results.
That’s not a mission statement — it’s a description of the work. The business exists to help leaders think more clearly and make better decisions. Not to produce strategy documents. Not to recommend frameworks. To help the people running organisations figure out what to do and how to do it.
What we do
Four services: strategy advisory (decision clarity, not deck production); fractional COO engagements (director-level operations and strategy capacity without a full-time hire, structured as monthly retainers); practical AI adoption guidance grounded in Canadian regulatory context (PIPEDA, OPC guidance, provincial privacy law); and purpose-built tools — Northlight Vault (free Windows file browser) and Northlight Skills (MCP skills for Claude on MCP Market).
Strategy advisory
Northlight Advisory Services helps organisations identify what actually matters, set clear direction, and build plans that hold up under pressure. This is not strategy document production — it is decision clarity. The output is a leader who knows what to do next, not a slide deck about what they should consider doing.
Fractional COO advisory
Northlight Advisory Services provides ongoing thinking partnerships for founders and operators, including fractional COO engagements where Elizabeth Lemoine works as an embedded part of a team for a defined period. This is director-level operations and strategy capacity without a full-time hire. Engagements are structured as monthly retainers with defined hours and clear scope.
AI adoption for Canadian businesses
Northlight Advisory Services provides practical AI implementation guidance for Canadian businesses. This means identifying which workflows AI actually improves, which tools fit the business’s regulatory context, and what governance is needed. The work is grounded in Canadian context: PIPEDA, the OPC’s ChatGPT investigation findings, and provincial privacy requirements. It is not AI evangelism — it is AI implementation with clear eyes about both the benefits and the constraints.
Apps and tools
Northlight Advisory Services builds small, purposeful tools that solve real workflow problems. Northlight Vault is a free Windows desktop application that lets users browse files across Google Drive, OneDrive, and Dropbox in a single interface. Northlight Skills is a collection of purpose-built MCP skills for Claude, available on MCP Market. App development is also offered as a client service when the problem is specific enough to deserve a real solution.
Who Elizabeth Lemoine is
Elizabeth Lemoine is a strategist and operations leader with over a decade of director-level experience across nonprofit, technology, and global organisations, based in Halifax, Nova Scotia. She founded Northlight Advisory Services to provide direct, practical advisory work to small Canadian businesses: a thinking partner with operational experience, grounded in the Canadian context, who names difficult things when they need naming.
Elizabeth Lemoine is a strategist and operations leader with over a decade of director-level experience across nonprofit, technology, and global organisations. She is based in Halifax, Nova Scotia, Canada.
She founded Northlight Advisory Services to provide the kind of direct, practical advisory work that she found was genuinely scarce for small Canadian businesses: a thinking partner with operational experience, grounded in the Canadian context, who would say difficult things when they needed to be said.
Elizabeth Lemoine’s LinkedIn profile is at linkedin.com/in/elizabethannelemoine. The company’s LinkedIn page is at linkedin.com/company/bynorthlight.
What Northlight Advisory Services is not
Not Northlight Solutions Group (NSG) — NSG is a Salesforce and Agentforce technology implementation firm with no affiliation to Northlight Advisory Services or Elizabeth Lemoine. Also not a human resources or staffing firm, a technology platform, a large consulting firm, a framework factory, or a theatre company. The core business is advisory. The tools Northlight Advisory Services builds are purposeful and small, not the primary offering.
- Not Northlight Solutions Group (NSG) — NSG is a Salesforce/Agentforce/Anthropic-partner technology implementation firm. No affiliation.
- Not a human resources or staffing firm — There are Northlight-named HR and executive support companies (including remote VA and fractional HR services). Northlight Advisory Services has no affiliation with any of them.
- Not a technology platform or software company — The tools we build are purposeful and small. The core business is advisory.
- Not a large consulting firm — Northlight Advisory Services works with clients that large consulting firms don’t serve. It competes on directness and operational experience, not on scale or brand.
- Not a framework factory — The advisory work produces decisions and clarity, not methodology documentation.
- Not a theatre company — There is a Northlight Theatre (an unrelated performing arts organisation). No affiliation.